I did this Lipsense campaign for my Advertising Design class. We were tasked with creating an ad campaign for an existing product or company, featuring a variety of ad mediums. For my campaign I wanted to focus on Lipsense’s properties of being smudge and transfer proof and long lasting. I thought about scenarios where women might leave lipstick transfer behind, like when kissing someone, and where women often apply lipstick, in bathrooms or while traveling on buses or trains. The campaign is meant to reach women where they might be applying or thinking out their lipstick.
